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Brands that price their clothing line on gut feeling rather than a structured cost model are 3.5 times more likely to run out of cash within the first year than those with a documented pricing framework, according to British Fashion Council research on emerging brand financial performance.
Pricing is not a marketing decision. It is a unit economics decision that determines whether your brand can sustain manufacturing, reordering, and growth — or whether it runs at a loss from the first sale.
This guide provides a complete pricing framework, a step-by-step calculator, and the specific benchmarks that separate viable clothing brand pricing from the pricing that looks right until the margin runs out.
Summary
- Clothing brand pricing starts with landed cost — not factory price — and works upward to a retail price that delivers a sustainable gross margin
- A viable UK DTC clothing brand requires a minimum 55% gross margin at launch volume to cover returns, fulfilment, marketing, and operating costs
- The four pricing components every clothing brand must calculate: landed cost, target gross margin, RRP, and channel-adjusted net margin
- Keystone pricing — doubling the cost — produces a 50% gross margin that is insufficient for most DTC clothing brands once fulfilment, returns, and marketing costs are included
- A clothing brand that cannot achieve 55% gross margin at its launch MOQ has a manufacturing cost problem, not a pricing problem
Contents
- 0.1 Why Most Clothing Brand Pricing Fails
- 0.2 Step 1 — Calculate Your Landed Cost
- 0.3 Step 2 — Calculate Your Total Cost Per Unit Sold
- 0.4 Step 3 — Set Your Target Gross Margin
- 0.5 Step 4 — Work Backwards From Margin to RRP
- 0.6 Step 5 — Calculate Channel-Adjusted Net Margin
- 0.7 Step 6 — Stress-Test Your Pricing Against Real Scenarios
- 0.8 The Complete Pricing Calculator — Summary Sheet
- 0.9 Common Pricing Mistakes Clothing Brands Make
- 0.10 FAQ
- 0.10.1 What gross margin should a clothing brand target?
- 0.10.2 How do I price a clothing brand that sells on multiple channels?
- 0.10.3 What is the difference between gross margin and net margin in clothing?
- 0.10.4 Should I include my salary in the pricing model?
- 0.10.5 How does pricing change as my production volume increases?
- 0.11 Pricing Is a Model, Not a Number
- 0.12 Citations and Sources
- 1 How to Price Your Clothing Line
- 1.0.1 1 Landed Cost
- 1.0.2 2 Selling Costs
- 1.0.3 Your Pricing Results
- 1.0.4 3 Break-Even Analysis
- 1.0.5 Gross Margin by Channel
- 1.0.6 Unit Cost vs Volume (UK CMT)
- 1.0.7 UK Online Clothing Return Rate vs Other Categories
- 1.0.8 How Margin Erodes: Gross → Net
- 1.0.9 DTC vs Wholesale: Net Margin Comparison
- 1.0.10 Scenario Comparison: Net Margin Under 4 Conditions
Why Most Clothing Brand Pricing Fails
Most first-time clothing brand founders price one of three ways. All three are wrong.
Method 1 — Keystone pricing: double the cost. If it costs £12 to make, sell it at £24. Produces a 50% gross margin that evaporates once fulfilment, returns, and marketing costs are deducted.
Method 2 — Competitive pricing: find what competitors charge and match it. Produces a retail price with no connection to your cost structure. If your costs are higher than your competitor’s, you are selling at a loss without knowing it.
Method 3 — Aspiration pricing: pick a number that feels right for the brand. Produces a price that may work commercially — or may not — depending entirely on whether the aspiration happens to align with the cost reality.
What guides get wrong: pricing guides for clothing brands consistently focus on brand positioning and customer psychology. Those factors matter — but they operate within a constraint set entirely by your unit economics. A brand cannot position its way out of a 30% gross margin.
McKinsey’s State of Fashion analysis identifies margin compression — pricing set below the level required to sustain operations — as the primary financial cause of first-year clothing brand failure, ahead of both low sales volume and high production cost.
Step 1 — Calculate Your Landed Cost
The landed cost is the true per-unit cost of your product delivered to your warehouse or fulfilment partner. It is not the factory price. It is the factory price plus every cost incurred between the factory floor and your stock location.
Landed cost formula:
Landed Cost = Factory unit price + freight per unit + import duty per unit + quality inspection per unit + packaging materials per unit
| Cost Component | UK Manufacture | Offshore (Turkey) | Offshore (Asia) |
|---|---|---|---|
| Factory unit price (jersey, 100 units) | £10–£14 | £6–£10 | £3–£7 |
| Freight per unit | £0.50–£1.50 | £3–£6 | £5–£10 |
| Import duty (clothing, 12%) | £0 | £0.72–£1.20 | £0.36–£0.84 |
| QC inspection per unit | £0.50–£1.00 | £0.50–£1.50 | £1–£3 |
| Packaging materials per unit | £0.50–£1.50 | £0.50–£1.50 | £0.50–£1.50 |
| Estimated landed cost | £11.50–£18.00 | £10.72–£20.20 | £9.86–£22.34 |
What guides get wrong: offshore manufacturing is routinely presented as the lower-cost option. At sub-200 unit volumes, the landed cost gap between UK and offshore manufacture is marginal — and often inverted once freight, duty, and extended QC costs are included.
UKFT manufacturing data confirms that UK small-batch manufacture at 50 to 150 units produces landed costs within 10 to 20% of equivalent offshore production for jersey and woven basics — a gap that narrows further when the cost of a quality failure at distance is factored in.
Your landed cost calculator:
| Item | Your Figure (£) |
|---|---|
| Factory unit price | |
| Freight per unit | |
| Import duty per unit | |
| QC inspection per unit | |
| Packaging materials per unit | |
| Total landed cost |
Step 2 — Calculate Your Total Cost Per Unit Sold
Landed cost is what it costs to get the product to your warehouse. Total cost per unit sold is what it costs to get the product to a paying customer — including every cost that occurs between your warehouse and the customer’s hands.
Total cost per unit sold formula:
Total Cost = Landed cost + fulfilment cost per order + returns provision + payment processing fee + customer acquisition cost allocation
| Cost Component | Typical Range | Notes |
|---|---|---|
| Landed cost | £11.50–£18.00 | From Step 1 |
| Fulfilment (pick, pack, ship UK) | £3.00–£5.50 | 3PL or self-fulfil |
| Returns provision | 8–12% of RRP | UK online average return rate |
| Payment processing | 1.5–2.9% of RRP | Stripe / Shopify Payments |
| Customer acquisition cost (CAC) | £5–£25 per order | Depends on channel and margin |
What guides get wrong: fulfilment and returns are consistently omitted from clothing brand pricing frameworks. A brand that prices on landed cost alone is ignoring three to five cost components that together account for 15 to 30% of revenue on a DTC order.
The returns provision is the most commonly underestimated cost in clothing brand pricing. Textile Exchange research places the UK online clothing return rate at 20 to 35% — meaning one in five to one in three units sold online will be returned. A returns provision of 10% of RRP in the pricing model is the minimum responsible assumption.
Your total cost per unit sold calculator:
| Item | Your Figure (£) |
|---|---|
| Landed cost (from Step 1) | |
| Fulfilment cost per order | |
| Returns provision (10% of RRP) | |
| Payment processing (2% of RRP) | |
| CAC allocation | |
| Total cost per unit sold |
Our guide to low MOQ and private label clothing manufacturers UK covers how to reduce your landed cost at low MOQ — the single most controllable variable in the pricing model.
Step 3 — Set Your Target Gross Margin
Gross margin is the percentage of revenue remaining after deducting the cost of goods sold (COGS). In clothing brand pricing, COGS includes landed cost — not fulfilment, returns, or marketing.
Gross margin formula:
Gross Margin % = (RRP − Landed Cost) ÷ RRP × 100
What guides get wrong: gross margin is conflated with net margin. A 60% gross margin sounds healthy. After fulfilment (£4), returns provision (£5.50 on a £55 RRP item), payment processing (£1.10), and a modest CAC allocation (£8), that 60% gross margin becomes a net margin of approximately 38% — before any fixed overheads.
Minimum gross margin benchmarks by channel:
| Channel | Minimum Viable Gross Margin | Why |
|---|---|---|
| DTC website | 55–65% | Covers fulfilment, returns, marketing |
| Wholesale to retailers | 45–55% | Retailer takes 40–50% of RRP |
| Marketplace (ASOS, Not on High Street) | 50–60% | Commission 15–30% of RRP |
| Pop-up / market | 60–70% | Direct sale — low channel cost |
| Own retail | 65–75% | Full margin but high fixed overhead |
“A 50% gross margin is the ceiling for viability — not the target. The brands that sustain themselves are the ones pricing at 60% or above. The ones that close after year one are almost always at 45 to 50%. The margin looks fine until the returns come in.” — Silk Routes Manufacturing Team
Target gross margin calculator:
| Metric | Formula | Your Figure |
|---|---|---|
| RRP | Confirmed retail price | £ |
| Landed cost | From Step 1 | £ |
| Gross profit per unit | RRP − Landed cost | £ |
| Gross margin % | Gross profit ÷ RRP × 100 | % |
| Target minimum (DTC) | 55% | % |
| Above or below target? | Compare |
Step 4 — Work Backwards From Margin to RRP
Once you know your landed cost and your target gross margin, you can calculate the minimum RRP that makes your business viable.
Minimum RRP formula:
Minimum RRP = Landed Cost ÷ (1 − Target Gross Margin %)
Examples at different landed costs and margin targets:
| Landed Cost | Target Gross Margin | Minimum RRP | Net Margin After Costs |
|---|---|---|---|
| £12.00 | 55% | £26.67 | ~32% |
| £12.00 | 60% | £30.00 | ~37% |
| £16.00 | 55% | £35.56 | ~32% |
| £16.00 | 60% | £40.00 | ~37% |
| £20.00 | 55% | £44.44 | ~32% |
| £20.00 | 60% | £50.00 | ~37% |
| £25.00 | 60% | £62.50 | ~37% |
| £30.00 | 65% | £85.71 | ~42% |
What guides get wrong: the minimum RRP is treated as the target RRP. It is the floor — not the ceiling. If your minimum RRP is £35 and the market supports £55, price at £55. The additional margin funds marketing, absorbs demand volatility, and builds your reorder reserve.
Your minimum RRP calculator:
| Item | Formula | Your Figure |
|---|---|---|
| Landed cost | From Step 1 | £ |
| Target gross margin | Minimum 55% for DTC | % |
| Minimum RRP | Landed cost ÷ (1 − margin%) | £ |
| Market-supported RRP | Research competitors | £ |
| Chosen RRP | Higher of minimum or market | £ |
| Actual gross margin at chosen RRP | (RRP − landed cost) ÷ RRP | % |
Step 5 — Calculate Channel-Adjusted Net Margin
Your gross margin is what you earn before channel costs. Your net margin per unit is what you actually keep after every cost of selling is deducted.
Net margin formula:
Net Margin = RRP − Landed cost − Fulfilment − Returns provision − Payment processing − CAC allocation
Full worked example — UK DTC, jersey tee, 100 units, UK manufacture:
| Item | Calculation | Amount |
|---|---|---|
| RRP | Confirmed | £55.00 |
| Landed cost | Factory £12 + freight £1 + packaging £1 | £14.00 |
| Gross profit | £55 − £14 | £41.00 |
| Gross margin % | £41 ÷ £55 | 74.5% |
| Fulfilment (3PL) | Per order | −£4.00 |
| Returns provision | 10% of RRP | −£5.50 |
| Payment processing | 2% of RRP | −£1.10 |
| CAC allocation | Per order (paid social) | −£8.00 |
| Net margin per unit | £22.40 | |
| Net margin % | £22.40 ÷ £55 | 40.7% |
Wholesale channel adjustment — same product, sold to a retailer at 50% of RRP:
| Item | Calculation | Amount |
|---|---|---|
| Wholesale price (50% of RRP) | £55 × 50% | £27.50 |
| Landed cost | As above | £14.00 |
| Gross profit | £27.50 − £14 | £13.50 |
| Gross margin % | £13.50 ÷ £27.50 | 49.1% |
| Fulfilment (bulk despatch) | Lower per unit | −£1.50 |
| Returns (wholesale — lower) | 3% provision | −£0.83 |
| Net margin per unit (wholesale) | £11.17 | |
| Net margin % (wholesale) | £11.17 ÷ £27.50 | 40.6% |
The net margin per unit on wholesale is lower in absolute terms but comparable as a percentage — because fulfilment and returns costs are significantly lower in a wholesale channel. The trade-off is volume commitment and loss of brand control.
If you want to model your pricing before confirming your manufacturing partner and MOQ, speak to the Silk Routes team about realistic unit costs at your target volume.
Step 6 — Stress-Test Your Pricing Against Real Scenarios
A pricing model that works at planned volumes fails at real-world volumes. Stress-testing identifies where your pricing breaks before the market does.
Three scenarios every clothing brand must model:
Scenario A — First run sells slowly (30% in 90 days) If only 30 of your 100 units sell in 90 days, your revenue covers only 30% of your production cost in the period. Your CAC will be higher than planned because organic reach has not built. Your pricing needs to sustain a longer sell-through cycle without discounting.
Scenario B — Returns spike (25% return rate) If your return rate hits 25% on a DTC launch — within the normal range for UK online clothing — your returns provision at 10% of RRP is insufficient. Model what a 25% return rate does to your net margin per unit sold.
Scenario C — Reorder at higher volume changes the cost model If your first run at 50 units costs £16 landed and your reorder at 150 units costs £13 landed, your margin improves by 5 to 8 percentage points on the reorder. Model both the launch margin and the reorder margin — the business case improves as volume increases.
Stress-test calculator:
| Scenario | RRP | Return Rate | Effective Revenue per Unit | Net Margin |
|---|---|---|---|---|
| Base case | £55 | 10% | £49.50 | £22.40 |
| High returns | £55 | 25% | £41.25 | £14.25 |
| Slow sell-through + discount | £44 (20% off) | 15% | £37.40 | £8.80 |
| Reorder — lower unit cost | £55 | 10% | £49.50 | £25.40 |
Statista UK e-commerce data confirms UK online clothing return rates of 20 to 30% for first-time buyers. A pricing model that assumes 10% returns is optimistic. A model that can survive 25% returns without going negative is robust.
Our guide to low MOQ and private label clothing manufacturers UK covers how reorder volume reduces your landed cost — and how that cost reduction flows directly into margin improvement on subsequent runs.
The Complete Pricing Calculator — Summary Sheet
Copy this table and fill in your figures before confirming your RRP.
| Step | Item | Formula | Your Figure |
|---|---|---|---|
| 1 | Factory unit price | Factory quote | £ |
| 1 | Freight per unit | Total freight ÷ units | £ |
| 1 | Import duty per unit | Factory price × duty % | £ |
| 1 | QC + packaging per unit | Estimate | £ |
| 1 | Landed cost | Sum of above | £ |
| 2 | Fulfilment per order | 3PL or self-fulfil quote | £ |
| 2 | Returns provision | RRP × 10% | £ |
| 2 | Payment processing | RRP × 2% | £ |
| 2 | CAC allocation | Marketing budget ÷ units sold | £ |
| 2 | Total cost per unit sold | Landed + all selling costs | £ |
| 3 | Minimum RRP | Landed cost ÷ (1 − 55%) | £ |
| 3 | Market-supported RRP | Competitor research | £ |
| 3 | Chosen RRP | Higher of minimum or market | £ |
| 4 | Gross margin % | (RRP − landed) ÷ RRP × 100 | % |
| 4 | Net margin % | (RRP − all costs) ÷ RRP × 100 | % |
| 5 | Break-even units | Fixed costs ÷ (RRP − variable cost) | units |
Common Pricing Mistakes Clothing Brands Make
1. Pricing on factory cost rather than landed cost A factory quote of £8 per unit with £4 of freight, duty, and packaging becomes a £12 landed cost. Pricing on £8 produces a margin that does not exist.
Fix: Never use factory price as your cost base for pricing decisions. Always calculate landed cost first. Every pricing decision flows from landed cost — not factory price.
2. Ignoring the returns provision A brand that does not budget for returns is pricing as if every unit sold will be kept. UK online clothing return rates make that assumption commercially indefensible.
Fix: Include a minimum 10% of RRP as a returns provision in every pricing model. If your return rate is below 10% after 90 days, the surplus is a margin bonus — not a pricing error.
3. Using keystone pricing as the target rather than the floor Doubling the cost produces a 50% gross margin. After fulfilment, returns, and payment processing, 50% gross margin becomes a net margin of 20 to 30% — insufficient to fund a reorder, marketing, and operating costs simultaneously.
Fix: Treat 50% gross margin as the minimum floor, not the target. Price to achieve 60 to 65% gross margin on DTC. If the market cannot support that margin at your landed cost, the landed cost must come down — not the margin target.
4. Setting the same price for DTC and wholesale If your DTC price is £55 and you wholesale at £55, your wholesale buyer marks it up to £110 — instantly positioning your brand above your own DTC channel. If you wholesale at £27.50 (50% of RRP) and your landed cost is £16, your wholesale gross margin is 42% — tight but workable.
Fix: Set your RRP as the DTC price. Confirm your wholesale price is 40 to 50% of that RRP. Confirm your gross margin at the wholesale price before agreeing any wholesale terms.
5. Not updating pricing after the first reorder Your first run at 50 units costs more per unit than your reorder at 150 units. Many brands lock in launch pricing and never adjust — leaving the margin improvement from volume entirely in the business without passing any of it to the customer or reinvesting it in quality.
Fix: Model pricing at three volume tiers — launch MOQ, first reorder, and growth volume. Decide in advance what you will do with the margin improvement: hold price and bank the margin, reinvest in quality, or use it to fund a lower entry price point on a new style.
FAQ
What gross margin should a clothing brand target?
A minimum of 55% gross margin for a DTC clothing brand. 60 to 65% is the sustainable target once fulfilment, returns, and marketing costs are deducted. Wholesale channels require a minimum 45% gross margin at the wholesale price to remain viable after the retailer’s markup. Below these floors, the business model does not generate enough contribution to fund growth.
How do I price a clothing brand that sells on multiple channels?
Set your RRP as your DTC price. Use that RRP to calculate your wholesale price (40 to 50% of RRP) and your marketplace net price (RRP minus the platform commission of 15 to 30%). Confirm that each channel delivers a net margin above zero after all channel-specific costs. If a channel does not deliver a positive net margin at your confirmed RRP, it is not a viable channel at your current cost structure.
What is the difference between gross margin and net margin in clothing?
Gross margin is revenue minus cost of goods sold (COGS — typically landed cost). Net margin is revenue minus all costs including fulfilment, returns, marketing, and operating overhead. A 65% gross margin on a £55 garment with a £19.25 landed cost becomes approximately 38 to 42% net margin after fulfilment, returns, payment processing, and a modest CAC allocation. Net margin is the number that determines whether the business is sustainable.
Should I include my salary in the pricing model?
In a business planning context, yes — your time has a cost and a sustainable pricing model must eventually cover it. In a launch pricing context, most founders do not include a salary cost in their early pricing model because they are not yet drawing one. Include it in your break-even analysis at the stage where you plan to pay yourself — it changes the unit volume required to sustain the business materially.
How does pricing change as my production volume increases?
As volume increases, your landed cost per unit decreases — typically 20 to 40% between a 50-unit first run and a 200-unit reorder for the same product. That cost reduction is your choice to allocate: hold your RRP and bank the additional margin, reinvest in quality or sustainability credentials, reduce price to grow volume, or fund a new style launch. Most growing clothing brands hold RRP and bank the margin through the first two or three reorders before making a deliberate allocation decision.
Pricing Is a Model, Not a Number
The retail price on your product is a number. The pricing model that produced it is the mechanism that determines whether your business sustains itself or runs out of margin before the second reorder.
A clothing brand that knows its landed cost, its gross margin target, its channel-adjusted net margin, and its stress-tested downside scenarios is not guessing at pricing. It is managing a cost structure — and every decision from manufacturing to marketing is evaluated against the margin model it must sustain.
The most controllable variable in that model is your landed cost. And your landed cost is determined primarily by your manufacturing relationship — your MOQ, your factory, and your product specification.
For the full picture on how to reduce your landed cost through the right UK manufacturing partnership, our guide to low MOQ and private label clothing manufacturers UK covers every cost component from tech pack to delivery.
Ready to model your pricing against a confirmed unit cost? Find out how Silk Routes works with clothing brands on production cost and MOQ.
Citations and Sources
[1]. British Fashion Council — Reports and Research. https://www.britishfashioncouncil.co.uk/About/Reports
[2]. McKinsey & Company — The State of Fashion 2024. https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion-2024
[3]. UKFT — UK Fashion & Textile Industry: Facts and Figures 2024. https://ukft.org/facts-and-figures24/
[4]. Textile Exchange — Materials Market Report 2023. https://textileexchange.org/knowledge-center/reports/materials-market-report-2023/
[5]. Statista — Clothing Industry in the United Kingdom. https://www.statista.com/topics/1581/clothing-industry-in-the-united-kingdom/
How to Price Your Clothing Line
A step-by-step pricing calculator with real UK industry benchmarks — from landed cost to net margin.
Enter your figures to calculate gross margin, net margin, minimum RRP, and break-even volume in real time.
1 Landed Cost
Factory Price + Freight + Duty + Packaging2 Selling Costs
Danger
Marginal
Viable
Strong
Excellent
RRP × return rate spread across units sold. Budget for at least 15% even with good-quality product.3 Break-Even Analysis
Fixed Costs ÷ (RRP − Variable Cost per Unit)UK fashion industry margin benchmarks and how volume affects unit cost and profitability.
Gross Margin by Channel
Sources: BFC Reports; Trueprofit.io; JOOR Wholesale Fashion Guide 2024
Unit Cost vs Volume (UK CMT)
Source: Silk Routes Manufacturing Data; UKFT Facts & Figures 2024
UK Online Clothing Return Rate vs Other Categories
Sources: Retail Economics Annual Returns Benchmark 2024; Statista UK eCommerce Returns 2024
How Margin Erodes: Gross → Net
Based on: £55 RRP, £14 landed cost, UK DTC channel, 15% return rate
DTC vs Wholesale: Net Margin Comparison
Sources: JOOR Wholesale Fashion Markup vs Margin Guide 2024; Drivepoint DTC eCommerce 2024; BFC Emerging Brand Research
Key statistics and targets for UK clothing brand pricing — all from verified, named sources.
| Channel | Gross Margin Range | Typical Net Margin | Viability | Key Cost Driver |
|---|---|---|---|---|
| DTC Website | 55–70% | 10–20% | Strong | CAC, returns, fulfilment |
| Wholesale to Retailers | 45–55% (at WSP) | 15–25% | Viable | Retailer margin (40–50% RRP) |
| Marketplace (ASOS etc.) | 40–55% | 8–15% | Marginal | Commission 15–30% RRP |
| Pop-up / Market | 60–75% | 20–35% | Strong | Event cost, time |
| Consignment | 45–60% | 12–22% | Marginal | Split terms, slow payment |
| Print-on-Demand | 20–35% | 5–12% | Low Margin | High per-unit POD cost |
Sources: British Fashion Council Reports; JOOR Wholesale Fashion Guide 2024; Trueprofit.io Apparel Profit Margin Benchmarks 2026; Opensend eCommerce Product Margin Statistics 2025
| Route | Factory Price | Freight | Duty (12%) | Landed Cost | Margin at £55 RRP |
|---|---|---|---|---|---|
| UK CMT | £10–£14 | £0.50–£1.50 | £0 | £11.50–£17 | 68–79% |
| Turkey / Portugal | £6–£10 | £3–£6 | £0.72–£1.20 | £10.72–£17.20 | 69–80% |
| Asia (standard) | £3–£7 | £5–£10 | £0.36–£0.84 | £9.86–£18.34 | 67–82% |
Sources: UKFT Facts & Figures 2024; Silk Routes Manufacturing Data; UK Gov HMRC Import Duty Schedule (clothing 12%)
See how your margin holds up under three real-world pressures every UK clothing brand faces.
Scenario Comparison: Net Margin Under 4 Conditions
Scenario data based on verified UK fashion return rates (Retail Economics 2024) and UKFT volume pricing data.
| Scenario | Return Rate | Effective Rev/Unit | Net Margin % | Status |
|---|---|---|---|---|
| Base Case | 15% | £46.75 | 43.2% | Viable |
| High Returns | 30% (UK avg) | £38.50 | 25.9% | Marginal |
| Slow Sell + Discount | 15% | £37.40 (20% off) | 15.8% | Under Pressure |
| Reorder (150 units) | 15% | £46.75 | 49.6% | Improving |
| Volume | Unit Cost (UK CMT) | Gross Margin at £55 | Net Margin (DTC) | Verdict |
|---|---|---|---|---|
| 30 units | £18–£24 | 56–67% | 20–32% | Tight |
| 50 units | £14–£18 | 67–75% | 32–40% | Viable |
| 100 units | £10–£13 | 76–82% | 40–47% | Strong |
| 200 units | £8–£11 | 80–85% | 44–50% | Excellent |
Sources: UKFT Facts & Figures 2024; Silk Routes UK Manufacturing Data; Trueprofit.io Apparel Margin Benchmarks 2026
